Exclusively Kela Fashion Report: Your Kids Wear What?

Wednesday, August 7, 2013

Your Kids Wear What?

Sassy Girlz Inc

Founded by Dayna Cruthird-Wright with her daughter Ashlynn Wright and her son Guy Wright,Your Kids Wear What is a new online store that caters to children. This store was created because the children are always coming up with creative things they want to wear. They love mixing colors and prints. Their creativity is ingenious. Six year old Guy has his line of bow ties called "Guy's Ties " and Ashlynn (11) also has a flare for fashion. She has a line for girls called "Sassy Girlz Inc." The line includes custom suspenders with rhinestones and buttons plus tutu's for girls.

KN: Is it exciting to work with your children?

DW: I love working my my children. They are balls of energy and always keep me on my toes.

KN: How important is having a childlike imagination during the design process?

DW: When designing for children you have to be extra creative. Just because I like something does not mean the children will like it too. That's when I channel my inner child and get my whimsical juices flowing. This is when it also comes in handy that I work with my children because I can always ask their opinion.

KN: Are you guys going to incorporate clothing?

DW: We hope to incorporate clothing some time in the near future. This is just the beginning for Your Kids Wear What?

KN: How long have you been designing?

DW: I grew up in a house with a super seamstress, my mother is a awesome designer. She would always ask my opinion on things she made. I really started getting really involved in designing over the past two years and I love it!

KN: When should we expect a fashion show?

Guys Ties

DW: We hope to have our first show towards the end of the year. My daughter Ashlynn participated in her first show a couple of years ago. She was very excited that she showed three looks, it was a very proud moment for our family. We are looking forward to Guy showing his ties, he likes to call them" Guy's Ties" they are trendy ties for boys and girls!

KN: Is this going to be a global project?

DW: I would love for this to go global. I can't wait to get our first order from another country!

KN: How do you balance being a mom and being a business owner?

DW: Being a business owner is easy. The hard part is being a mom. I want to be the very best mom for my children. I want them to be proud of me but I also want them to know I will always be there for them. I never want to miss a important moment in their lives because I'm busy working.

KN: What is your most favorite piece ever made?

DW: My favorite piece has to be a hello kitty tutu I made for one of my customers daughters. It was a one of a kind design and they just loved it.

KN: How do the kids get their creative juices flowing?

DW: I think the kids are most creative after doing something they feel is fun. It could be playing outside or going swimming. We will get home and sit down to the table and their energy is non-stop. Sometimes I have to put the materials away because they will go on for hours creating.

KN: Take us to the future of your business…….

DW: In the future I'm planning to open a store. Don't get me wrong having an online store is great, but I love having that face to face experience with my customers. We look forward to sharing our creations with everyone.